PERRIGO CO | 2013 | FY | 3


Advertising Costs
    
The Company expenses advertising costs as incurred. Advertising costs were $26.1 million, $12.2 million and $16.4 million in fiscal 2013, 2012 and 2011, respectively. The Company's advertising costs relate primarily to print advertising, direct mail and on-line advertising and social media communications for its consumer OTC, infant nutritionals and animal health businesses.