NORDSTROM INC | 2013 | FY | 3


Advertising
Advertising production costs for Internet, magazines, store events and other media are expensed the first time the advertisement is run. Online marketing costs are expensed when incurred. Total advertising expenses, net of vendor allowances, of $167, $161 and $128 in 2013, 2012 and 2011 were included in selling, general and administrative expenses.