CISCO SYSTEMS, INC. | 2013 | FY | 3

Summarized financial information by segment for fiscal 2013, 2012, and 2011, based on the Company’s internal management system and as utilized by the Company’s Chief Operating Decision Maker (“CODM”), is as follows (in millions):
Years Ended
July 27, 2013
 
July 28, 2012
 
July 30, 2011
Revenue:
 
 
 
 
 
Americas
$
28,639

 
$
26,501

 
$
25,015

EMEA
12,210

 
12,075

 
11,604

APJC
7,758

 
7,485

 
6,599

Total
$
48,607

 
$
46,061

 
$
43,218

Gross margin:
 
 
 
 
 
Americas
$
17,887

 
$
16,639

 
$
15,766

EMEA
7,876

 
7,605

 
7,452

APJC
4,637

 
4,519

 
4,143

Segment total
30,400

 
28,763

 
27,361

Unallocated corporate items
(960
)
 
(554
)
 
(825
)
Total
$
29,440

 
$
28,209

 
$
26,536

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