The following table provides revenues by geographic area: | ||||||||||||
Year Ended December 31, | ||||||||||||
(MILLIONS OF DOLLARS) | 2013 | 2012 | 2011(a) | |||||||||
United States | $ | 20,274 | $ | 21,313 | $ | 25,277 | ||||||
Developed Europe(b) | 11,739 | 12,545 | 15,221 | |||||||||
Developed Rest of World(c) | 8,346 | 9,956 | 10,422 | |||||||||
Emerging Markets(d) | 11,225 | 10,843 | 10,115 | |||||||||
Revenues | $ | 51,584 | $ | 54,657 | $ | 61,035 | ||||||
(a) | For 2011, includes King commencing on the acquisition date of January 31, 2011. |
(b) | Developed Europe region includes the following markets: Western Europe, Finland and the Scandinavian countries. Revenues denominated in euros were $8.9 billion in 2013, $9.4 billion in 2012 and $11.4 billion in 2011. |
(c) | Developed Rest of World region includes the following markets: Australia, Canada, Japan, New Zealand and South Korea. |
(d) | Emerging Markets region includes, but is not limited to, the following markets: Asia (excluding Japan and South Korea), Latin America, the Middle East, Eastern Europe, Africa, Turkey and Central Europe |