| Line |
Label |
Object Class |
Period Type |
Balance |
Report Element Name |
References |
| 1 |
10-Revenue Build / Unit Economics |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/RevenueBuild |
* |
| 2 |
Revenue Build [Hypercube] |
Hypercube |
|
|
finance:RevenueBuildHypercube |
|
| 3 |
Product [Dimension] |
Dimension |
|
|
finance:ProductDimension |
|
| 4 |
All Products [Member] |
Member |
|
|
finance:AllProductsMember |
|
| 5 |
Product 1 [Member] |
Member |
|
|
finance:Product1Member |
|
| 6 |
Product 2 [Member] |
Member |
|
|
finance:Product2Member |
|
| 7 |
Product 3 [Member] |
Member |
|
|
finance:Product3Member |
|
| 8 |
Product 4 [Member] |
Member |
|
|
finance:Product4Member |
|
| 9 |
Revenue Build [Line Items] |
LineItems |
|
|
finance:RevenueBuildLineItems |
|
| 10 |
Revenue Build [Arithmetic] |
Abstract |
|
|
finance:RevenueBuildArithmetic |
|
| 11 |
Quantity Sold |
Concept (Integer) |
For Period |
|
finance:QuantitySold |
|
| 12 |
Price per Unit |
Concept (Monetary) |
For Period |
|
finance:PricePerUnit |
|
| 13 |
Cost per Unit |
Concept (Monetary) |
For Period |
|
finance:CostPerUnit |
|
| 14 |
Unit Marketing Cost (CAC) |
Concept (Monetary) |
For Period |
|
finance:UnitMarketingCostCAC |
|
| 15 |
Revenue |
Concept (Monetary) |
For Period |
Credit |
finance:Revenue |
Rich Falk-Wallace |
| 16 |
As % of Revenue [Set] |
Abstract |
|
|
finance:AsRevenueSet |
|
| 17 |
% of Total Revenue |
Concept (Percent) |
For Period |
|
finance:PercentOfTotalRevenue |
|
| 18 |
15-Product Operating Ratios |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/ProductOperatingRatios |
* |
| 19 |
Product Operating Ratios [Hypercube] |
Hypercube |
|
|
finance:ProductOperatingRatiosHypercube |
|
| 20 |
Product [Dimension] |
Dimension |
|
|
finance:ProductDimension |
|
| 21 |
All Products [Member] |
Member |
|
|
finance:AllProductsMember |
|
| 22 |
Product 1 [Member] |
Member |
|
|
finance:Product1Member |
|
| 23 |
Product 2 [Member] |
Member |
|
|
finance:Product2Member |
|
| 24 |
Product 3 [Member] |
Member |
|
|
finance:Product3Member |
|
| 25 |
Product 4 [Member] |
Member |
|
|
finance:Product4Member |
|
| 26 |
Product Operating Ratios [Line Items] |
LineItems |
|
|
finance:ProductOperatingRatiosLineItems |
|
| 27 |
Product Operating Ratios [Set] |
Abstract |
|
|
finance:ProductOperatingRatiosSet |
|
| 28 |
Units Growth Percent |
Concept (Percent) |
For Period |
|
finance:UnitsGrowthPercent |
|
| 29 |
Pricing Growth Percent |
Concept (Percent) |
For Period |
|
finance:PricingGrowthPercent |
|
| 30 |
ROAS |
Concept (Decimal) |
For Period |
|
finance:ROAS |
|
| 31 |
Gross Margin Percent |
Concept (Percent) |
For Period |
|
finance:GrossMarginPercent |
|
| 32 |
LTV/CAC (no recurring here) |
Concept (Decimal) |
For Period |
|
finance:LTVCACNoRecurringHere |
|
| 33 |
Unit Contribution Margin Percent |
Concept (Percent) |
For Period |
|
finance:UnitContributionMarginPercent |
|
| 34 |
16-Business Operating Ratios |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/BusinessOperatingRatios |
* |
| 35 |
Business Operating Ratios [Hypercube] |
Hypercube |
|
|
finance:BusinessOperatingRatiosHypercube |
|
| 36 |
Business Operating Ratios [Line Items] |
LineItems |
|
|
finance:BusinessOperatingRatiosLineItems |
|
| 37 |
Business Operating Ratios [Set] |
Abstract |
|
|
finance:BusinessOperatingRatiosSet |
|
| 38 |
Revenue Growth Percentage |
Concept (Percent) |
For Period |
|
finance:RevenueGrowthPercentage |
|
| 39 |
EBITDA Growth Percentage |
Concept (Percent) |
For Period |
|
finance:EBITDAGrowthPercentage |
|
| 40 |
EBITDA Growth Margin Percentage |
Concept (Percent) |
For Period |
|
finance:EBITDAGrowthMarginPercentage |
|
| 41 |
Contribution Margin Percentage |
Concept (Percent) |
For Period |
|
finance:ContributionMarginPercentage |
|
| 42 |
Growth Margin Percentage |
Concept (Percent) |
For Period |
|
finance:GrowthMarginPercentage |
|
| 43 |
Net Income Margin Percentage |
Concept (Percent) |
For Period |
|
finance:NetIncomeMarginPercentage |
|
| 44 |
17-Valuation Ratios |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/ValuationRatios |
* |
| 45 |
Valuation Ratios [Hypercube] |
Hypercube |
|
|
finance:ValuationRatiosHypercube |
|
| 46 |
Hypercube [Line Items] |
LineItems |
|
|
finance:HypercubeLineItems |
|
| 47 |
Price per Share [Arithmetic] |
Abstract |
|
|
finance:PricePerShareArithmetic |
|
| 48 |
Market Cap |
Concept (Monetary) |
As Of |
|
finance:MarketCap |
|
| 49 |
Shares |
Concept (Shares) |
As Of |
|
finance:Shares |
|
| 50 |
Price per Share |
Concept (Share) |
As Of |
|
finance:PricePerShare |
|
| 51 |
Net Debt [Arithmetic] |
Abstract |
|
|
finance:NetDebtArithmetic |
|
| 52 |
Gross Debt |
Concept (Monetary) |
As Of |
|
finance:GrossDebt |
|
| 53 |
Cash on Hand |
Concept (Monetary) |
As Of |
|
finance:CashOnHand |
|
| 54 |
Net Debt |
Concept (Monetary) |
As Of |
|
finance:NetDebt |
|
| 55 |
Enterprise Value [Set] |
Abstract |
|
|
finance:EnterpriseValueSet |
|
| 56 |
Enterprise Value (EV) |
Concept (Monetary) |
As Of |
|
finance:EV |
|
| 57 |
Leverage [Set] |
Abstract |
|
|
finance:LeverageSet |
|
| 58 |
Debt / EBITDA |
Concept (Decimal) |
As Of |
|
finance:DebtEBITDA |
|
| 59 |
Net Debt / EBITDA |
Concept (Decimal) |
As Of |
|
finance:NetDebtEBITDA |
|
| 60 |
Debt % EV |
Concept (Percent) |
As Of |
|
finance:DebtEV |
|
| 61 |
Net Debt % EV |
Concept (Percent) |
As Of |
|
finance:NetDebtEV |
|
| 62 |
Valuation [Set] |
Abstract |
|
|
finance:ValuationSet |
|
| 63 |
EV / EBITDA |
Concept (Decimal) |
As Of |
|
finance:EVEBITDA |
|
| 64 |
Price Earnings Ratio (P/E) |
Concept (Decimal) |
As Of |
|
finance:PE |
|
| 65 |
30-Mini Income Statement |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/MiniIncomeStatement |
* |
| 66 |
Mini Income Statement [Hypercube] |
Hypercube |
|
|
finance:MiniIncomeStatementHypercube |
|
| 67 |
Hypercube [Line Items] |
LineItems |
|
|
finance:HypercubeLineItems |
|
| 68 |
Net Income [Roll Up] |
Abstract |
|
|
finance:NetIncomeRollUp |
|
| 69 |
EBT [Roll Up] |
Abstract |
|
|
finance:EBTRollUp |
|
| 70 |
EBIT [Roll Up] |
Abstract |
|
|
finance:EBITRollUp |
|
| 71 |
EBITDA [Roll Up] |
Abstract |
|
|
finance:EBITDARollUp |
|
| 72 |
Gross Profit [Roll Up] |
Abstract |
|
|
finance:GrossProfitRollUp |
|
| 73 |
Revenue |
Concept (Monetary) |
For Period |
Credit |
finance:Revenue |
Rich Falk-Wallace |
| 74 |
Variable COGS |
Concept (Monetary) |
For Period |
Debit |
finance:VariableCogs |
|
| 75 |
Fixed COGS |
Concept (Monetary) |
For Period |
Debit |
finance:FixedCogs |
|
| 76 |
Gross Profit |
Concept (Monetary) |
For Period |
Credit |
finance:GrossProfit |
|
| 77 |
Variable SG&A |
Concept (Monetary) |
For Period |
Debit |
finance:VariableSGA |
|
| 78 |
Fixed SG&A |
Concept (Monetary) |
For Period |
Debit |
finance:FixedSGA |
|
| 79 |
EBITDA |
Concept (Monetary) |
For Period |
Credit |
finance:EBITDA |
|
| 80 |
D&A |
Concept (Monetary) |
For Period |
Debit |
finance:DA |
|
| 81 |
EBIT |
Concept (Monetary) |
For Period |
Credit |
finance:EBIT |
|
| 82 |
Interest |
Concept (Monetary) |
For Period |
Debit |
finance:Interest |
|
| 83 |
EBT |
Concept (Monetary) |
For Period |
Credit |
finance:EBT |
|
| 84 |
Taxes |
Concept (Monetary) |
For Period |
Debit |
finance:Taxes |
|
| 85 |
Net Income |
Concept (Monetary) |
For Period |
Credit |
finance:NetIncome |
|
| 86 |
Shares [Set] |
Abstract |
|
|
finance:SharesSet |
|
| 87 |
Weighted Average Shares |
Concept (Shares) |
For Period |
|
finance:WeightedAverageShares |
|
| 88 |
EPS |
Concept (Share) |
For Period |
|
finance:EPS |
|
| 89 |
40-Mini Cash Flow Statement |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/MiniCashFlowStatement |
* |
| 90 |
Mini Cash Flow Statement [Hypercube] |
Hypercube |
|
|
finance:MiniCashFlowStatementHypercube |
|
| 91 |
Hypercube [Line Items] |
LineItems |
|
|
finance:HypercubeLineItems |
|
| 92 |
Changes in Cash [Set] |
Abstract |
|
|
finance:ChangesInCashSet |
|
| 93 |
Operating Cash Flows [Roll Up] |
Abstract |
|
|
finance:OperatingCashFlowsRollUp |
|
| 94 |
Net Income |
Concept (Monetary) |
For Period |
Credit |
finance:NetIncome |
|
| 95 |
D&A |
Concept (Monetary) |
For Period |
Debit |
finance:DA |
|
| 96 |
Other Operating Cash Flow |
Concept (Monetary) |
For Period |
Debit |
finance:OtherOperatingCashFlow |
|
| 97 |
Operating Cash Flow |
Concept (Monetary) |
For Period |
|
finance:OperatingCashFlow |
|
| 98 |
Investing Cash Flows [Roll Up] |
Abstract |
|
|
finance:InvestingCashFlowsRollUp |
|
| 99 |
Cap Ex (=D&A) |
Concept (Monetary) |
For Period |
|
finance:CapExDA |
|
| 100 |
Other Investing Cash Flow |
Concept (Monetary) |
For Period |
|
finance:OtherInvestingCashFlow |
|
| 101 |
Investing Cash Flow |
Concept (Monetary) |
For Period |
|
finance:InvestingCashFlow |
|
| 102 |
Financing Cash Flows [Roll Up] |
Abstract |
|
|
finance:FinancingCashFlowsRollUp |
|
| 103 |
Debt Raised |
Concept (Monetary) |
For Period |
|
finance:DebtRaised |
|
| 104 |
Equity Raised |
Concept (Monetary) |
For Period |
|
finance:EquityRaised |
|
| 105 |
Other Financing Cash Flow |
Concept (Monetary) |
For Period |
|
finance:OtherFinancingCashFlow |
|
| 106 |
Financing Cash Flow |
Concept (Monetary) |
For Period |
|
finance:FinancingCashFlow |
|
| 107 |
Changes in Cash |
Concept (Monetary) |
For Period |
Debit |
finance:ChangesInCash |
|
| 108 |
Free Cash Flow [Set] |
Abstract |
|
|
finance:FreeCashFlowSet |
|
| 109 |
Unlevered Free Cash Flow |
Concept (Monetary) |
For Period |
Debit |
finance:UnleveredFreeCashFlow |
|
| 110 |
Cash on Hand [Roll Forward] |
Abstract |
|
|
finance:CashOnHandRollForward |
|
| 111 |
Cash on Hand, Start |
Concept (Monetary) |
As Of |
|
finance:CashOnHand |
|
| 112 |
Changes in Cash |
Concept (Monetary) |
For Period |
Debit |
finance:ChangesInCash |
|
| 113 |
Cash on Hand, End |
Concept (Monetary) |
As Of |
|
finance:CashOnHand |
|
| 114 |
50-Mini Balance Sheet |
Network |
* |
* |
http://www.xbrlsite.com/finance/role/MiniBalanceSheet |
* |
| 115 |
Mini Balance Sheet [Hypercube] |
Hypercube |
|
|
finance:MiniBalanceSheetHypercube |
|
| 116 |
Hypercube [Line Items] |
LineItems |
|
|
finance:HypercubeLineItems |
|
| 117 |
Mini Balance Sheet [Set] |
Abstract |
|
|
finance:MiniBalanceSheetSet |
|
| 118 |
Cash on Hand |
Concept (Monetary) |
As Of |
|
finance:CashOnHand |
|
| 119 |
Debt |
Concept (Monetary) |
As Of |
Credit |
finance:Debt |
|
| 120 |
PP&E |
Concept (Monetary) |
As Of |
Debit |
finance:PPE |
|