4 SEGMENTED INFORMATION
IFRS 8 “Operating Segments” defines an operating segment as i) a component of an entity that engages in business activities from which it may earn revenues and incur expenses; ii) whose operating results are regularly reviewed by the entity’s chief operating decision maker to make decisions about resources to be allocated to the segment and to assess its performance; and iii) for which discrete financial information is available.
The Company’s management and chief operating decision maker reviews performance of the Company on a consolidated basis and has integrated its products and services as one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Ireland and internationally.
Geographic information
The Company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Ireland and internationally.
For the Company’s geographically segmented non-current assets (equipment and intangible assets, including goodwill), the Company has allocated based on location of assets as follows:
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| December 31, 2017 | December 31, 2016 | ||
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| United States | $ 5,950,539 | $ 6,869,660 | ||
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| Ireland | 1,386,645 | 1,241,297 | ||
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| International | 1,194,119 | 822,598 | ||
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| Total | $ 8,531,303 | $ 8,933,555 | ||
For the Company’s geographically segmented revenue, the Company has allocated revenue based on the location of the customer, as follows:
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| Year Ended December 31, 2017 | Year Ended December 31, 2016 | Year Ended December 31, 2015 |
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| United States | $ 10,915,948 | $ 9,134,602 | $ 10,129,362 |
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| Ireland | 838,422 | 855,846 | 1,110,136 |
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| International | 1,124,649 | 1,233,279 | 650,733 |
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| Total | $ 12,879,019 | $ 11,223,727 | $ 11,890,231 |